Specialized are launching a new Roubaix bike, named after the infamous Paris-Roubaix race.
It’s a grueling 250km race over gravel, up hills, and most notably over cobblestones.
It’s nickname is the Hell of the North.
The new Roubaix bike’s suspension and other awesome techy stuff means that the ride,
despite being over hellish ground, feels smooth and comfortable—heavenly.
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The image was created mixing CGI with Photography.
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