BMW M5 - Hue do you love?

A 3D visual concept highlighting the BMW M5’s 150+ custom colours. I built the full scene in 3D, rendered the car/environment, and then transformed the final key visual into a dot-matrix where each dot represents a solid colour option. From cinematic realism to graphic abstraction — one image, endless hues. 3D, CGI, Automotive, BMW, BMW M5, Car Rendering, Car Design, 3D Illustration, Digital Art, Retouching, VFX, LookDev, Lighting, Creative Direction, Campaign Visual, Color Exploration, Dot Matrix, Customisation, Advertising, GSP, Concept Art, Environment Design, Product Visualisation



A 3D visual concept highlighting the BMW M5’s 150+ custom colours.

I built the full scene in 3D, rendered the car/environment, and then transformed the final key visual into a 
dot-matrix where each dot represents a solid colour option.
From cinematic realism to graphic abstraction — one image, endless hues.

Role: 3D Artist, Retouching
Agency: GSP


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Turning the image into dots. Each colour had to be a solid colour. 

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Closeups of the dots. All the colours had to be written on top of the colour swathes.


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Turning the image into dots. Each colour had to be a solid colour. 
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Clay Models
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